Colours of the Year



A leading paints major approached us to help evolve their fashion colour palette for the forthcoming year. This would guide their entire colour projection for the next year.

We formed a core team with their core marketing and their in house architect/ interior designer experts and followed a phased pattern involving the following:

  • A colour scan based on cross category use of colour in décor, to arrive at the trending colours across the country, analysed against the backdrop of culture
  • Involvement of leading Sociologists, Design experts, Film Designers, etc. to help interpret and ratify emerging themes, evolving them further
  • A consumer scan of homes of select Lead Consumers to arrive at trends from the consumer perspective
  • Analysis and presentation of themes to the internal team who then used these to evolve these further using the research inputs
  • Creative workshop involving leading experts to ratify the themes and create mood boards that helped their creative expression

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