casestudies

How do you differentiate your pension plan from others in a parity market? Aegon Religare needed a strong relevant human insight to peg a clutter breaking campaign.

Drshti conducted a multi method qualitative study using Focus Groups and In depth interviews to arrive at key insights on the category.

The biggest insight that we came back with:
Pension Planning is a shot in the dark- a decision made based on pure conjecture and total lack of credible information

Aegon Religare created an entire campaign on this insight popularly known as “KILB” – kam insurance lene ki bimari
The campaign was a huge success and raised queries for the plan significantly

  • Date
    December 31, 2019
    How do you differentiate your pension plan from others in a parity market? Aegon Religare needed a strong relevant human insight to peg a clutter breaking […]
  • Date
    December 31, 2019
    A leading paints major approached us to help evolve their fashion colour palette for the forthcoming year. This would guide their entire colour projection for the […]
  • Date
    December 31, 2019
    Our client wanted to discover a new series of juices and drinks. Drshti took on an exploratory study to uncover fruit flavours pan India. The idea […]
  • Date
    December 31, 2019
    A leading shaving products company wanted a deep understanding of the small town Indian male and approached us. We did a video-ethnographic research carefully designed to […]
  • Date
    December 31, 2019
    The year was 2008. Royal Enfield was at a crossroads as to how to plan their portfolio, leveraging brand strengths while correcting for weaknesses. Drshti partnered […]