Drshti has a multi-disciplinary team of researchers with curiosity built in to their DNA. We collaborate to bring in the unique skill sets of each individual researcher with a common goal to provide marketing insights - creative and actionable.


A K Balaji Prasad - Managing Director

  • PGDM from IIM Calcutta with over 20 years of experience, Balaji started with MARG, Bombay before becoming the Branch Head at MBA (now Gallup) in 1991, GM at SAMIR - Mudra in 1993 before setting up Drshti in 1994.

Shobha Prasad - Director

  • Co-founder of Drshti, Shobha started her career at MARG, Bombay about 2 decades ago before moving into advertising in account planning, Client Management at Sista's Advertising (now Saatchi & Saatchi) and O & M. She heads the Qualitative Research wing of Drshti. Shobha has presented papers at the ESOMAR and MRSI seminars.
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