Kyle (@Kyle_Nel) is the executive director of Lowe’s Innovation Labs at Lowe’s Home Improvement in the U.S. Over the last few years, Kyle has been at the forefront of several client-side initiatives to evaluate and use innovative research solutions.
In the TEDx video below, Kyle talks about the future of retailing and showcases his interest in innovative approaches.
Shobha, the director of the Indian-based consulting firm Drshti Strategic Research Services, is a renowned presenter and a leading expert in qualitative research. As one of the leading market researchers in India, she’s most known for blending insight from different strands and cultures to provide greater illumination about the performance of brands. In markets such as India brands tend to blend Western and local influences and their decoding is therefore best addressed by accessing both cultures.
To learn more about Shobha, watch a recording of her recent NewMR webinar on the value of negative stereotypes.